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elacora in The Plantation at Ponte Vedra Beach Offering Luxury Homes for Expedited Move-in

August 3rd, 2015 · No Comments

Muirfield showhome

Buyers who want to purchase a new home and wish to move-in quickly should visit elacora in The Plantation at Ponte Vedra Beach. The company has five gorgeous homes which are move-in ready or targeted for completion this summer. Additionally, elacora is offering special pricing on its move-in ready homes.

“We are offering fantastic savings on our homes in The Plantation at Ponte Vedra Beach,” said Victoria Robbins, exclusive agent for elacora Northeast Florida. “The Plantation is an established resort community and now is a great time to buy. It’s possible to purchase a brand new home before summer ends and begin enjoying The Plantation’s fabulous lifestyle.”

The single-family homes underway include the Arcadia, the Medinah, the Muirfield and the Oakmont. All of elacora’s homes have been designed specifically for The Plantation at Ponte Vedra Beach.

  • The Arcadia, a one-story home with three bedrooms and three-and-a-half baths, is priced at $599,900.
  • The Medinah is a two-story home with three bedrooms plus den, three-and-a-half baths and is priced at $769,300.
  • The Muirfield, a one-story home with three bedrooms plus den and three-and-a-half baths, is priced at $657,900.
  • The Oakmont, a one-story home with two bedrooms plus den and two-and-a-half baths, is priced at $739,390.

A second larger Arcadia design is also under construction. The two-story home features three bedrooms plus den and upstairs game room and four-and-a-half baths. It is priced at $783,500.

Muirfield Kitchen2

All of elacora’s homes are well suited for a Florida lifestyle with spacious open and flexible spaces for living and entertaining. Homes by elacora feature gourmet kitchens with furniture-quality cabinetry and stainless steel appliances, designer bathrooms, spectacular outdoor living areas, and three-car garages. Additionally, elacora’s innovative floor plans offer abundant personalization options. Homes feature exceptionally high quality construction and are designed with the latest in technology and green building practices.

Prospective buyers are encouraged to visit elacora at The Plantation at Ponte Vedra Beach to view the company’s available homes and its stunning Muirfield showhome furnished and decorated by Barbara Ondo Designs. elacora’s homes at The Plantation at Ponte Vedra Beach are priced starting from $549,900.

Plantation House golf

The Plantation at Ponte Vedra Beach is a prestigious club community featuring an 18-hole championship golf course designed by Arnold Palmer and Ed Seay, a tennis center with seven Har-Tru® tennis courts and a private beach club that is a 10-minute bike ride from the front gate. The beach club has a junior Olympic-size swimming pool and a 25,000-square-foot clubhouse with a fully equipped and staffed world-class fitness center and several dining options. elacora’s homes at The Plantation at Ponte Vedra Beach are being built adjacent to a new community park, featuring an open air pavilion, a large fenced-in playground, full-sized croquet court and open space for sports and activities.

Known for its palm-fringed coquina beaches and glistening green golf courses, Ponte Vedra Beach offers an exceptional lifestyle. The Plantation at Ponte Vedra Beach is an elegant and pristinely manicured community located near shopping and dining and within the award-winning St. Johns County School District. For more information, visit www.elacora.com.

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Monique Burr Foundation for Children, Inc. announces partnership with Give and Go 100

August 2nd, 2015 · No Comments

The Monique Burr Foundation for Children, Inc. is part of the 2015 Give and Go 100 campaign. This partnership between the Jacksonville Jaguars, Jacksonville Jaguars Foundation and the Nonprofit Center of Northeast Florida provides an opportunity to obtain the best deal on Jacksonville Jaguars football game tickets while supporting the Monique Burr Foundation for Children, Inc.

The Monique Burr Foundation for Children, Inc. team believes that  every child deserves to be safe, and up to $30 of the ticket purchase will help fund efforts to bring the MBF Child Safety Matters program  to more schools! Purchase  tickets here: http://bit.ly/MBFJaguarsGiveandGo

Monique Burr Foundation for Children, Inc.'s photo.

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Nominations sought for ULI North Florida’s Awards of Excellence

August 1st, 2015 · No Comments

Nominations are being accepted from the North Florida District Council of the Urban Land Institute (ULI) for the 2015 Awards for Excellence and are due by Aug. 31.  The district includes Jacksonville, St. Augustine, Gainesville, Tallahassee, Panama City and Pensacola.
The award categories are: New Development, Government/Open Space/Non-Profit, Downtown, ReUse/RePurpose, and Interior. For eligibility requirements and submission guidelines, click here. If you are interested in nominating a project, contact Jenny Urcan at jurcan@prosserinc.com or Carolyn Clark at 904.486.8256.
HabiJax ULI Award
Partners from the New Town Success zone project, including leaders from HabiJax, celebrate receiving a 2014 ULI Award of Excellence.
Past recipients of the aware include: Visionary Leader: John Delaney, Preston Haskell and Peter Rummell; Private: CSX 550 Water Street, Black Sheep Restaurant and Mellow Mushroom; Downtown: San Marco Place, Gaines Street and New Town Success Zone; Public/Open Space: Riverside Arts Market, UNF Student Center and Cascades Park; Reuse/Repurpose: The John Gorrie a Condominium and St. Augustine Ice Plant.
Save the date for the Awards for Excellence Ceremony on Thursday, October 1, 2015 from 5:30 p.m. to 7:30 p.m. at the Jessie Ball duPont Center.

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HabiJax Announces Chief Financial Officer

July 31st, 2015 · No Comments

Tanya Mauro

Tanya Mauro, HabiJax Chief Financial Officer

Habitat for Humanity of Jacksonville, Inc. (HabiJax) recently announced Tanya Mauro as chief financial officer (CFO) of the organization.

As CFO, Mauro will direct and oversee all the financial activities of the company, including preparation of current financial reports as well as summaries and forecasts for future business growth and general economic outlook.

“Tanya’s exceptional background makes her an outstanding addition to the HabiJax team,” said HabiJax President and CEO Mary Kay O’Rourke. “We look forward to her leadership and her future contributions for the growth of HabiJax.”

Prior to joining HabiJax, Mauro most recently served as CFO of Financial Foundation Group, a multi-billion dollar financial services firm available in 39 states. She is a graduate of Jacksonville University with a Bachelor of Science degree in Business Administration and served in the United States Navy.

Professional recognition Mauro has received includes the 2011 Ultimate CFO of the Year – Large Corporation by the Jacksonville Business Journal, she is a two-time Corporate Award Winner for Cost Saving Strategies, and is a three-time Corporate Award Winner for Philanthropic Giving. Her community and philanthropic involvement outside of HabiJax includes Disabled American Veterans for North Florida Veterans, The City Rescue Mission, and is treasurer of Oceanway Tsunamis Swim Team.

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MBF Child Safety Matters™ Effectively Educates Students with Strategies to Prevent Child Bullying and Abuse

July 30th, 2015 · No Comments

MBF Child Safety Matters

Florida State University Independent Study evaluates program

MBF Child Safety Matters™, powered by Monique Burr Foundation for Children, Inc. (MBF), was recently shown to be an effective and quality program that empowers children with the knowledge and skills to recognize and respond to unsafe situations, according to an independent study conducted by Florida State University’s (FSU) School of Teacher Education. The evaluation took place from January through July 2015 and was approved by the FSU Institutional Review Board.

Specific findings from the independent study of MBF Child Safety Matters™ include:

  • 620 kindergarten through fifth grade students demonstrated 96 percent pre- to post-test gains on student assessments, which shows MBF Child Safety Matters™ is successfully educating participants with strategies to prevent all types of child abuse, bullying, cyberbullying and digital abuse.
  • Procedural fidelity to the prescribed MBF Child Safety Matters™ curriculum exceeds 90 percent by its facilitators, typically school counselors. This includes adherence to lesson plans, general guidelines and program language.
  • Children respond well to MBF Child Safety Matters™ and facilitators are enthusiastic about using the program.
  • Facilitators believe MBF Child Safety Matters™ topics are explained appropriately in the scripts, lesson PowerPoints and other materials, rating average topic coverage and appropriateness at a 4.7 on a scale of 5.

“The program is successful in educating elementary students with strategies to prevent bullying, cyberbullying, digital abuse and all types of child abuse,” concluded the researchers in the executive summary of the final report.

Offered at no cost to Florida’s public schools, MBF Child Safety Matters™ is a program based on polyvictimization research and best practices, which states, “Implementing a single comprehensive program that teaches universal rules and strategies for preventing all types of victimization is more effective than implementing numerous single-topic programs.” MBF Child Safety Matters™ is designed to address these issues in an age-appropriate manner and with easy and practical lessons and reinforcement materials.

Noted polyvictimization researcher, David Finkelhor, Ph.D., Director, Crimes Against Children Research Center, University of New Hampshire, recently praised the MBF Child Safety Matters™ program and said, “The program is impressive. The important information is well formulated and well presented, developmentally appropriate, and based on good understanding of literature.”

The curriculum is designed for students in kindergarten through sixth grades, and will soon expand to include the seventh and eighth grades. MBF Child Safety Matters™ is supported by state and national experts, leaders and agencies in the education and prevention fields, in addition to aligning with numerous Florida Education Standards, the Jeffrey Johnston Stand Up for All Students Anti-Bullying Act, and Florida Statute 39.

MBF Child Safety Matters™ is currently approved in 56 of 67 counties in Florida and has trained more than 1,300 school facilitators, reaching more than 1 million students since its inception, however we need to reach more. According to the National Child Traumatic Stress Network, one in four children attending school has been, or will be, exposed to a traumatic event that can affect learning or school behavior. Childhood trauma is associated with lower grade point averages, higher school absence rates, increased drop-out rates, suspensions and expulsions, as well as reading difficulties.

“The Monique Burr Foundation for Children believes that all children have the right to be safe,” said Lynn Layton, executive director of the Monique Burr Foundation for Children. “The validation that MBF Child Safety Matters™ has received from the Florida State University evaluation, in addition to other credible professional sources, is very exciting and is an affirmation that our program is positively impacting youth. This program should be in every school, because every child deserves to be safe!”

For more information about this critical safety program focusing on bullying and child abuse prevention, visit www.mbfchildsafetymatters.org.

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Amelia National Golf & Country Club Offers Beach Club Memberships at Premier Beachfront Resort

July 29th, 2015 · No Comments


Amelia National Golf & Country Club, a Fernandina Beach community built and developed by ICI Homes, has partnered with the Ritz-Carlton Amelia Island to offer Amelia National residents membership opportunities to the resort’s exclusive pool and beach amenities.

With the new partnership, ICI Homes’ buyers at Amelia National Golf & Country Club are invited to become a fully privileged member of the Ritz-Carlton Beach Club on Amelia Island. The Ritz-Carlton Amelia Island is one of the top luxury resorts in Northeast Florida, and is situated on 13 beachfront acres that are punctuated by scenic dunes and sea oats.

Beach Club members enjoy access to the resort’s facilities and amenities including indoor and outdoor pools, beach access and exclusive beach club services such as the private ocean beachfront cabanas. Club members also enjoy preferred rates on an array of goods and services offered to resort guests.

“The Beach Club membership at the Ritz-Carlton Amelia Island is perfect for those who thrive on the sun, sand and the surf, and we are thrilled to add this to our collection of amenities at Amelia National Golf & Country Club,” said ICI Homes Chief Operating Officer Tom McCall. “With a newly opened world class tennis facility, a pristine Tom Fazio championship golf course, a 25,000-square-foot, $10 million full-service clubhouse and the opening of a brand new luxury estate model home, Amelia National has experienced renewed interest and an increase in sales, attracting buyers from around the country.”

Amelia National - Resort Pool

Amelia National Golf & Country Club embodies country club living at its best. In addition to a championship-quality tennis facility with a pro shop and an 18-hole championship golf course, the community’s amenities include a state-of-the-art fitness center, a full-service restaurant and a resort-style swimming pool.

To accommodate customer interest, ICI Homes has introduced several new customizable floor plans to its home design collection and released 43 picturesque estate home sites at Amelia National Golf & Country Club. ICI Homes is known for its ability to completely customize a floor plan to uniquely suit the homeowner while delivering the highest quality craftsmanship, personal service and value. ICI Homes at Amelia National Golf & Country Club is priced starting from the high $200,000s.


Interested homebuyers can visit the sales center at Amelia National Golf & Country Club from 10 a.m. to 5 p.m. Tuesday through Sunday to tour ICI Homes’ award-winning model home and all that Amelia National has to offer. For more information or to schedule a discovery tour or private appointment, visit www.ICIHomes.com or www.AmeliaNationalGolf.com.

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New Residents Club Set to Open at Madeira at St. Augustine

July 28th, 2015 · No Comments

Madeira Residents Club

The new Residents Club is ready to open at Madeira at St. Augustine. Designed exclusively for Madeira residents, the amenity center features everything a homeowner wants and sets the tone for the appealing lifestyle at the new home community recently relaunched by elacora.

Madeira’s private Residents Club has the look of a luxurious resort. The amenity center includes a pool with lap lanes, clubhouse, fitness center and expansive outdoor gathering areas. Membership to the Residents Club is included with the purchase of a home at Madeira.

“Our new Residents Club is a spectacular addition to Madeira at St. Augustine,” said Victoria Robbins, exclusive agent for elacora Northeast Florida. “We have created a gathering place offering resort ambiance and a multitude of recreational choices in a luxurious setting. It is exciting to see Madeira coming to life and I encourage everyone to visit the community today and see all that we have to offer.”

Pool 3

All Madeira residents enjoy unlimited access to the Residents Club. The decision to provide amenities required additional investment by elacora, which recognized its value to the community.

“We wanted to help create a sense of community and a lifestyle at Madeira,” Robbins said. “We wanted to say to the entire community, ‘The Residents Club is yours.’”

Conveniently located along U.S. 1 in northern St. Johns County, Madeira isn’t the sort of place that you would expect to find within the city limits of St. Augustine.

Madeira’s highly desirable location is surrounded by nature and extends back along the Intracoastal Waterway. The lush natural setting provides the perfect backdrop for elacora’s homes. Homesites at Madeira back up to conservation areas with spectacular water or nature preserve views. Construction of many new homes is underway as evidenced by the Mediterranean-themed streetscape taking shape in two different locations within Madeira.

Madeira streetscape

Homes by elacora are expertly crafted and beautifully built with features to delight even the most discriminating home buyer. Designed with the Florida homebuyer in mind, elacora offers two different home collections at Madeira, ranging in size from 1,797 square feet to more than 3,300 square feet and priced starting from the mid-$200,000s. The company’s innovative designs offer unique options – including additional bedrooms, sunrooms, game rooms and Florida basement storage solutions – so that homebuyers can select a floor plan designed to best suit their way of life. Additionally, all of elacora’s homes at Madeira are built with advanced energy-efficient standards included in the purchase of a home.

Capri exterior

With elacora’s financial strength, Madeira has no less than a dozen move-in ready homes available at all times for prospective buyers to tour. Visitors to Madeira also are invited to see the company’s award-winning Capri model home from elacora’s Portada Collection. Furnished and decorated by Barbara Ondo Designs, the model showcases the Capri’s spacious, open design for living and entertaining. A new designer-decorated model from elacora’s Serena Collection is scheduled to open in August. The Villena from the Serena Collection will highlight elacora’s exceptional new home design and Barbara Ondo Design style.

Madeira is located in northern St. Augustine, recently named No. 4 on the Top 100 Best Small Towns list. The nation’s oldest city is known for its beautiful beaches, world-renowned golf courses, historical attractions, arts and culture, parks and recreational areas, fabulous dining and entertainment, and top-rated St. Johns County schools.

The Madeira Sales Center, located off of U.S. 1, is an excellent place to begin discovering the Madeira lifestyle and the incredible value residents enjoy at this community. The community sales office is open from 10 a.m. to 5:30 p.m. Monday through Saturday and from 1 p.m. to 5:30 p.m. on Sunday. For more information, visit www.elacora.com.

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HabiJax Board of Directors Announces 2015-2016 Officers

July 27th, 2015 · No Comments

HJ Board Picture

left to right: Greg Matovina, Past Chair, HabiJax President and CEO Mary Kay O’Rourke, Jane Upton, Incoming Chair, and Sheila Cribb, Vice Chair

Habitat for Humanity of Jacksonville, Inc. (HabiJax) recently announced its 2015-2016 Board Officers at its June Board of Directors meeting.

The 2015-2016 HabiJax Board Officers are:

  • Jane McFarland Upton, Chair
  • Sheila Cribb, Vice Chair
  • A. Hamilton Cooke, Secretary
  • Robert Dilts, Treasurer

The HabiJax Board of Directors is comprised of a diverse spectrum of local citizens who are tasked with promoting the organization’s mission and vision, advocating for affordable housing and providing exceptional governance.

“We are fortunate to have such an involved and dedicated Board of Directors and Officers,” said HabiJax President and CEO Mary Kay O’Rourke. “The expertise they provide in each of their respective fields allows for great collaboration, and we look forward to the coming year.”

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Visit Jacksonville Awarded International Accreditation

July 26th, 2015 · No Comments


Destination Marketing Association International (DMAI) has approved Visit Jacksonville for accreditation as part of its Destination Marketing Accreditation Program (DMAP). This prestigious honor recognizes Convention and Visitors Bureaus (CVB) and Destination Marketing Organizations (DMO) that meet the highest level of quality and performance standards within the industry.

More than 2,000 destination marketing organizations exist worldwide, and Visit Jacksonville is now one of only 208 that are DMAI accredited.

Since its inception in January 2007, the accreditation program requires a DMO to successfully comply with a multitude of mandatory and voluntary standards related to the management and marketing of a destination including governance, finance, human resources, sales, communications, destination development and research.

Other DMAI certified DMOs and CVBs in Florida include Visit Florida, The Beaches of Fort Myers and Sanibel Island, Naples, Marco Island and The Everglades, St. Augustine, Ponte Vedra & the Beaches, and Amelia Island. For more information, visit www.destinationmarketing.org.

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John Palumbo, The Closing Master, to speak at Northeast Florida Builders Association’s Sales and Marketing Council Aug. 14

July 25th, 2015 · No Comments



John Palumbo, The Closing Master, is the keynote speaker for the  Northeast Florida Builders Association’s Sales and Marketing Council breakfast on August 14.

Held at the University of North Florida at 12000 Alumni Drive at 8 a.m., the event will be sponsored by Bank of England and Mattamy Homes. The cost of the event is $15 for Sales and Marketing Council members and $20 for non-members. Register for the event here.

John A. Palumbo is CEO of The Sales DNA Institute, an idea studio and research laboratory for sales and marketing management. Since 1985, he has presented hundreds of dynamic,visionary speeches and seminars internationally on the science of sales and influence. John is a member of the National Speakers Association and brings humor and animation to the platform to help others exceed their sales goals.

John has been instrumental in restructuring the Sales DNA of thousands of individuals from small, family run companies to large scale developers such as Trump Grande International. He has the ability to take individuals and organizations to new dimensions of selling excellence. With more than three decades of selling experience, John has closed over one billion dollars in real estate sales.

John is recipient of The National Association of Home Builders’ Sales Manager of the Year Award and The Million Dollar Circle Lifetime Award. He is a prominent member of the Institute of Residential Marketing and has been an instructor for the institute for more than 15 years. John is invited repeatedly as a guest speaker at conferences and national conventions including IBS, Super Sales Rally, SEBC and the Midwest Builders’ Conference, just to name a few.

He is author of The Closing Numbers, Close and Grow Rich, Selling at the Bottom of the Market, What’s Your Sales DNA? and Salesnosis: The Art of Hypnotic Persuasion. Additionally, he appears regularly on the WJXT Morning Show in Jacksonville as their financial guru – “The Investment Gambler.”

Back To School Backpacks

SMC Backpacks for DanielBring a backpack full of school supplies to the breakfast and  help Daniel’s Kids. It’s the annual SMC drive to collect school supplies for kids in need. All typical school supplies are needed from pencils and paper to rulers and calculators. Load up a backpack and drop it at the collection table.

Daniel Logo




About Sales and Marketing Council (SMC):

SMC is the place where Builders, Realtors® and other real estate industry-related professionals come together for business development, networking and educational opportunities. Over 200 professionals aligned to create programs, events and activities that bring members and guests together throughout the year.

NEFBA’s Sales & Marketing Council is the largest builder association SMC in Florida and one of the biggest in the nation. The SMC has received the “Best SMC In The Nation” award from the National Association of Home Builders multiple times for its premier programs:

  • Monthly Networking Breakfast Meetings
  • Annual Laurel Awards for Sales & Marketing Excellence
  • Monthly Top Sales Awards Recognition
  • Educational & Development Opportunities
  • SAM Tram New Model Home Realtor® Bus Tours
  • Networking & After hours Socializing Events
  • Annual Builder – Realtor® Tradeshow
  • Annual NEFBA Parade of Homes Promotion
  • Charitable Activities & SMC Cares

Membership is open to all NEFBA member companies and their employees. Open the door to new business, career enhancement, relationship development and great fun with an SMC membership. It’s the best way to meet and network with the top real estate industry professionals in Northeast Florida.

Explore the website to learn more about the many benefits of membership.

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