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Scenic Riverfront Homes and Lots Available in Cedar Bay Community

September 15th, 2014 · No Comments

The North Jacksonville neighborhood of Cedar Bay has enjoyed fast growth in the last several years, gaining a vibrant mix of residents of all ages. One of the biggest draws of this peaceful neighborhood is frontage on the scenic Broward River – a winding tributary of the St Johns tucked away between Sisters Creek and the Trout River.

The riverfront is in many ways synonymous with life in the city of Jacksonville, and the opportunity to live on the water is the dream of many area homebuyers.

“Part of what makes Cedar Bay a unique community is its location on the Broward River,” said Roger Postlethwaite, president of GreenPointe Homes. “We currently have riverfront homes for sale, and this is a fantastic opportunity for buyers who may have thought they could not afford waterfront living.”

GreenPointe Homes has a limited selection of inventory homes completed and nearing completion, both on and off the riverfront in Cedar Bay. Buyers can also opt to select one of the remaining homesites and have GreenPointe Homes build a home for them on property with stunning views of the Broward River. There are a number of popular and stylish home designs from which to choose. Three-, four- or five-bedroom residences range from the mid $180,000s to the mid $200,000s. GreenPointe Homes has carefully designed each home for maximum comfort and flow, with open kitchens leading to ample living and dining areas, a wealth of storage spaces and beautiful patio enclosures that take advantage of surrounding natural, scenic views.

“The chance to buy riverfront property with a premium of only $15,000 is an extremely rare opportunity,” said Vicki Bratvold, president of GreenPointe Realty. “I tell people that once they tour the community of Cedar Bay that they will fall in love with it, and the residents here would agree with me. This is a special place to live.”

GreenPointe Homes also includes in each home Intelligent Green features – part of the company’s signature building program that emphasizes sustainability, efficiency and technology. Homes are equipped with energy-saving options that decrease energy costs, improve indoor air quality and reduce the impact on the environment.

Cedar Bay residents enjoy a river-view community park with a children’s playground and ample shaded areas. The community is conveniently located near River City Marketplace, the largest shopping complex in North Jacksonville, which offers homeowners an opportunity to take advantage of numerous shopping and dining opportunities. It is a short drive from the Jacksonville International Airport and from downtown Jacksonville. It is also an easy commute to several military bases.

For more information about GreenPointe Homes and Cedar Bay, call (904) 619-1928 or visit www.cedarbayjax.com.

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Anthony Crocco addresses NEFBA’s Sales and Marketing Council

September 12th, 2014 · No Comments

Anthony Crocco, Regional Director, Metrostudy

Demand for new homes is continuing to increase in Northeast Florida, according to Anthony Crocco, regional director, Metrostudy. Crocco spoke to the members of the Northeast Florida Builders Assocation’s (NEFBA) Sales and Marketing Council at this morning’s breakfast meeting at the University of North Florida’s University Center.

Metrostudy is a provider of market information to the housing, retail and related industries nationwide. Crocco is responsible for Metrostudy’s Orlando/Jacksonville operations and has tracked markets throughout the Southeast.

He shared detailed data on new construction statistics from across the Northeast Florida region. He expects that 2015 will be a “Hold on to your hat year,” and that 2016 will be an even stronger year for the new home construction industry in Northeast Florida.

The September NEFBA Sales and Marketing Council was co-sponsored by First Guaranty Mortgage Corporation and Davidson Realty, Inc. The Council meets monthly and its next meeting is Friday, October 17.  For more information on membership, the SMC, and NEFBA, visit www.nefba.com.


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GreenPointe Homes Welcomes Gaynelle James as Marketing Director

September 11th, 2014 · No Comments

GreenPointe Homes welcomes Gaynelle James as marketing director.

“We are pleased Gaynelle has joined our team,” said GreenPointe Homes President Roger Postlethwaite. “Gaynelle has a broad knowledge of the real estate industry and is known for her ability to reach marketing objectives through forward-thinking creativity and strategic planning. She is the ideal person to ensure GreenPointe Homes’ marketing efforts complement its growing product portfolio and outstanding customer service.”

In her role as marketing director, James is responsible for developing and producing results-driven integrated marketing initiatives across multiple platforms that communicate GreenPointe Homes’ brand message. She oversees all communications, public relations and promotional activities for the company’s operations in Northeast, Central and Southwest Florida.

James brings more than a decade of experience in real estate marketing to her position at GreenPointe Homes. A natural leader with a talent for building relationships and developing solutions to meet objectives, she has led national sales teams, developed complex marketing plans and successfully managed local and national projects simultaneously.

During her career, she has worked for Beson4 Media Group, Renaissance Creative and Lifestyles Realtors, among others. James holds a bachelor’s degree in marketing from the University of Montevallo.

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Leadership Jacksonville Announces Next Legacy Series Film Featuring Former Mayor Jake Godbold

September 10th, 2014 · No Comments

Leadership Jacksonville announced that the next episode of its award-winning Legacy Series films will feature former Jacksonville Mayor Jake Godbold and will begin airing on WJCT-TV in Jacksonville on Thursday, September 25 at 8 p.m.

Produced by Lindsey Films, the sixth installment of the video series spotlights Godbold’s legacy as Jacksonville mayor from 1978 to 1987, including beginning efforts to secure an NFL team and launching the construction of The Jacksonville Landing and the Southbank Riverwalk.

Godbold, who had previously served on the Jacksonville City Council, is known as a staunch advocate for the City and a prolific storyteller.

“Former Mayor Godbold has been at the forefront of improving our community for its citizens,” said Jill Langford Dame, executive director of Leadership Jacksonville. “We are privileged to be able to share his story and to be a part of documenting the legacy of this extraordinary man so that future generations can learn from his leadership.”

Earlier episodes of the Legacy Series have featured Dr. Frances B. Kinne, Alton W. Yates, The Honorable Frederick H. Schultz, Robert T. Shircliff and Delores Barr Weaver.

After each installment of the series airs on WJCT, it is available for viewing on the Leadership Jacksonville website and the organization’s YouTube channel.

To learn more about the project or to donate funds, call Jill Langford Dame at (904) 396-6263. More information about Leadership Jacksonville is available at www.leadershipjax.org.

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Designs for New Madeira Models Reflect Community’s Environment

September 9th, 2014 · No Comments

Barbara Ondo Designs captures the Madeira style as demonstrated in the Amalfi model home by elacora at Madeira.

Photo by Diane Arsenault Photography.

Madeira, a master-planned community within the city limits of St. Augustine, has engaged Barbara Ondo Designs to oversee the interior design of two new model homes. The homes were designed to reflect the surrounding Florida coastal geography. 

“We are thrilled that Barbara has captured the Madeira style in her selection of colors, furniture and accessories for these homes,” said Victoria Robbins, exclusive agent for elacora Northeast Florida. “She selected elements and features to highlight the homes’ beauty and functionality. We expect record sales for these homes which come complete with solar panels, lawn maintenance and security system monitoring.”

The two new model homes are open, available for tours and move-in ready. The Madeira community is conveniently located on U.S. 1 in northern St. Augustine.  Madeira’s homes are available from the mid $200s and will include access to the new Residents’ Club, featuring a clubhouse, pool, fitness center and expansive outdoor gathering area. In addition to the two models, 10 additional homes are currently under construction and will be available this year. Built by elacora, the homes range from 1,767 to 2,484 square feet and feature three distinct elevation styles: Mediterranean, Tuscan and Spanish. The well-appointed homes are sited on more than 1,000 acres of green space and preserved natural areas.

Opportunities for new and innovative homes in this price range and location are limited. Madeira is located one mile south of the Northeast Florida Regional Airport off U.S. 1/Ponce de Leon Blvd. in St. Augustine. The sales office is open daily 10 a.m. to 5:30 p.m. Monday through Saturday and 1 p.m. to 5:30 p.m. on Sunday.  To schedule an appointment to tour the community’s models or for additional information, call (904) 484-9024 or visit http://elacora.com.  

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Meet the Candidates!

September 8th, 2014 · No Comments

Join the CREW to mix and mingle with fellow professionals and local candidates at a Cocktail Reception on Tuesday, Sept. 16 from 5:30 to 7:30 p.m. at the Downtown Jacksonville Library. Registration closes at 5 p.m. on Tuesday, Sept. 9, and there will be no walk-in registrations for this event.

Hosted by the CREW Network, Building Owners and Managers Association of Jacksonville (BOMA), and American Institute of Architects (AIA), the event is open for members ($30) and non-members ($50).

Please click here to register!

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Real Capital Solutions Launches elacora, National Homebuilding Company with Local Team on Board

September 5th, 2014 · No Comments

Brian Paul, Lee Arsenault and Victoria Robbins

Real Capital Solutions Founder Marcel Arsenault has announced the launch of elacora, a new homebuilding company.

Under the leadership of Brian Paul, CEO of elacora, the company plans to invest $100 million into for-sale residential housing throughout the United States in 2014. The company is announcing its launch in Northeast Florida, where elacora is building at Madeira in St. Augustine and soon in The Plantation at Ponte Vedra Beach.

The local team includes Victoria Robbins of Victoria Robbins Realty, exclusive agent, and Lee Arsenault of New Leaf Homes, exclusive general contractor for elacora Northeast Florida. Paul selected Robbins and Lee Arsenault based on their success with properties including Old San Jose on the River in Jacksonville and Ocean’s Edge in Jacksonville Beach.

The launch of elacora allows RCS to utilize its vast real estate expertise to help fulfill an increasing demand for American housing. Marcel Arsenault sees home values growing 6-8% annually through 2017. He foresees that over the next three years, the industry will regain its footing, growing once again to over a million new homes constructed annually. Marcel Arsenault further predicts “housing will grow from 2013′s 600,000 new homes to 800,000 new homes in 2014 and about 1 million the year after – a growth in the 25-35% range.”

elacora was formed in the wake of the national housing downturn, which left seasoned industry experts sidelined from their profession. RCS was able to re-capitalize those experts and create a “dream team” of homebuilding professionals. RCS and Marcel Arsenault are banking on a long-term housing recovery, with plans to invest considerable dollars toward for-sale residential housing.

According to Paul, “elacora has created a great business environment for helping to capitalize and re-build the housing industry. A combination of in-house home building expertise, superior financial strength, commitment to the home building industry plus the local knowledge and expertise at the market level has given us a proven model for success.”

Currently elacora has new home divisions in the Northeast Florida, Los Angeles and Denver markets and will be announcing new markets over the next few months.

RCS, a nationally-focused investor of work-out and value-add properties, has a 30-year history of generating leading-edge performance in real estate, including commercial, apartment, condominium and homebuilding. RCS is currently managing over $1 billion in assets.

For more information on elacora homes, neighborhoods or markets, visit www.elacora.com.

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Clockwork Marketing Services Welcomes Karen Everett and Michelle Cardinal

September 3rd, 2014 · No Comments

Clockwork Marketing Services announces Karen Everett has joined the marketing and public relations firm as account executive and Michelle Cardinal has been added as marketing coordinator.

“We are excited to have Karen and Michelle on our team,” said Clockwork Marketing President Maxine McBride. “Karen is an experienced public relations professional with an intuitive feel for assisting our clients and Michelle is a multi-talented communications professional with a strong background.”

In her position, Everett handles the day-to-day and strategic management of her clients’ public relations and marketing needs, from crafting press releases and other creative copy to developing marketing plans and collateral design.

Her knowledge of the Northeast Florida community, excellent communications skills, strong network of professional associations, and exceptional understanding of a variety of industries make her a key player at Clockwork Marketing.

Everett received a bachelor’s degree in journalism from the University of Florida and a master’s degree in public administration, with a minor in marketing management, from the University of California.

Cardinal, who studied business management and marketing at Missouri Valley College, brings more than 15 years of experience in public relations and marketing in the Jacksonville area. Her background includes work in the residential real estate, publishing and technology industries.

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Site Work to Begin on $10-Million Amenity Center at Jacksonville Community of Tamaya

September 2nd, 2014 · No Comments

ICI Homes of Tamaya, developers of a master-planned community between Downtown and the Beaches, announced that site work will begin this fall on a $10-million amenity center at Tamaya.

The amenity center, which will include an 11,000-square-foot clubhouse, pools, and outdoor recreation, such as tennis and an event lawn, is now planned to include nearly 4,500 square feet of fitness area inside the clubhouse.

Site work will begin next month and will conclude in the fourth quarter on the amenity center for Tamaya – a Mediterranean-style community approved for as many as 2,400 homes off Beach Boulevard between Kernan and Hodges boulevards. Construction of the amenity center is scheduled to be completed in 2016.

Developers recently completed infrastructure and have exceeded sales goals for the first, 169-home neighborhood, Bella Nina, and they have begun design and permitting for the next, 146-home phase, Bella Nika.

“The community is taking shape, and we are very excited about the growth that is already beginning to occur at Tamaya,” said David Haas, chief development officer at ICI Homes of Tamaya.

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Labor Day 2014

September 2nd, 2014 · No Comments

Labor Day is annually held on the first Monday of September.

It was originally organized to celebrate various labor associations’ strengths of and contributions to the United States economy. It is largely a day of rest in modern times. Many people mark Labor Day as the end of the summer season and a last chance to make trips or hold outdoor events.

From everyone at WhatsUpJacksonville.com, we wish you and your family a safe and happy holiday.

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