Jacksonville’s latest tourism data as reported by the Jacksonville Business Journal confirms the city is becoming a popular destination by outperforming the growth of every other Florida city and setting new records for the local tourism industry.

The February STR Report, which tracks global hotel and tourism data worldwide, showed Jacksonville hotels had more occupancy and revenue than ever before. Jacksonville even beat the numbers from the February 2005 Super Bowl, while having 40 consecutive months of increase in revenue per available room, month-over-month. This made Jacksonville the only city in Florida to be experiencing such growth.

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