I Dig Jax  is Jacksonville’s new campaign and website to highlight significant progress on major downtown projects, including an update on Riverfront Plaza and the design and planned construction of new riverfront parks.

I Dig Jax will highlight a wide range of projects, such as Riverfront Plaza. Phase 1 of Riverfront Plaza is now under construction and is expected to be completed late this year. The park will feature an elevated destination playground on top of a park pavilion building, a large flexible event lawn, as well as a new bulkhead, riverwalk, and a plaza space connecting Riverfront Plaza to the Jacksonville Center for the Performing Arts. The pavilion building will include a small café space, restrooms, mechanical rooms and storage space to support the park.

Phase 2 of Riverfront Plaza will include a beer garden, rain garden, and a bike and pedestrian connection to the Main Street Bridge. Phase 2 is anticipated to start in early 2026 with an anticipated completion of 2027.

Other City of Jacksonville projects moving forward include the Hogan Street Cycle Track, a segment of the Emerald Trail, the restoration of two-way streets downtown along Adams and Forsyth Streets, a Park Street Road Diet, the McCoys Creek Outfall, a Music Heritage Garden at the Jacksonville Performing Arts Center, and the new St. Johns River Park alongside the reopened Friendship Fountain.

Private projects underway in the city’s Urban Core include construction of the relocated Museum of Science and History on the Northbank, the new Pearl Square District, the RiversEdge community on the Southbank, a University of Florida graduate campus planned for LaVilla, plus the NFL Jaguars Stadium of the Future and the adjacent Four Seasons hotel. Design work is also underway on both the new Shipyards West Park and an updated Metropolitan Park, both sited along the Northbank. To learn more about I Dig Jax projects, visit www.idigjax.com.