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A Look Back at Ocean’s Edge

August 14th, 2013 · Leave a Comment

As the condominium community of Ocean’s Edge nears a sellout, it is a fitting time to look back at the community’s impressive success and its transformation from a distressed property into one of the fastest selling condominiums in the Jacksonville Beach real estate market.

“In spite of the market challenges, Ocean’s Edge has experienced tremendous sales success from day one because we offer excellent pricing, quality construction and a one-of-a-kind location,” said Victoria (Vikki) Robbins of Victoria Robbins Realty, Inc., the real estate company responsible for sales at Ocean’s Edge. “Buyers have clearly recognized the value of this community.”

Robbins’ history with the community dates back to 2009 when Denver-based Condo Capital Solutions (CCS) acquired 107 of Ocean’s Edge’s 182 condominiums. CCS partnered with Robbins to lead sales and from day one Ocean’s Edge has been one of the best performing condominium communities in Northeast Florida and one of the best values to buyers.

Along with a difficult real estate market and economy, CCS and Robbins faced image, appraisal and finance challenges when sales re-opened Ocean’s Edge in 2009. Robbins’ experienced sales team implemented a unique selling strategy of not negotiating on price. Keeping prices steady resulted in Ocean’s Edge achieving the highest number of new sales for any condominium community in the region (Clay, Duval, Nassau and St. Johns counties) and also enabled the community to maintain property values and appraisals.

The strategy of not negotiating on price made the sales process more simplified for buyers and also took the guess work out of appraisals. Ocean’s Edge offered financing options for virtually every buyer including first-time, primary and second home buyers. The community received Federal Housing Administration (FHA) and Fannie Mae financing approval, making it possible for qualified buyers to obtain low down payment, fixed-rate mortgages at competitive rates.

The community’s consistently solid sales figures also occurred despite stricter standards on residential mortgages and closer lender scrutiny of condominium loans that have made the condo buying process harder and forced many otherwise qualified buyers to remain renters. The financing approval and consistent appraisal values made it possible for Ocean’s Edge to enjoy record sales month after month and maintain a high percentage of the condominium market share at the beaches.

Ocean’s Edge has only two condos remaining for sale. The popular community is located one block from the Atlantic Ocean and priced from $179,000. And while Ocean’s Edge is nearing a sellout, CCS and Robbins are not going away. In addition to their partnership at the popular riverfront community of Old San Jose on the River, additional new community announcements from CSS and Robbins are anticipated soon.

Following sellout of the community, Victoria Robbins Realty will remain on-site at Ocean’s Edge to handle re-sales and property management at the request of the community’s owners. Sales consultant Shannon Smith, a Jacksonville Beach native with extensive property management experience who has been working at the community since 2010, will be managing the Victoria Robbins Realty branch office at Ocean’s Edge. During the past three years, both Smith and Robbins have successfully marketed and sold numerous re-sale condos for Ocean’s Edge owners using the same “no negotiating the price” philosophy as CCS sales.

More information is available by calling (904) 247-9052 or at www.oceansedgeliving.com.

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