Florida has a new business brand — Florida: The Future Is Here — courtesy of Enterprise Florida. It’s a sleek, 21st-century theme that will be used to target national and international business decision makers. “The new identity serves as a call to action to business leaders interested in starting, growing or relocating their businesses in Florida, and instills a sense of pride in what the state offers to existing business owners and residents.” – Statement from Enterprise Florida. See the full announcement and photo gallery at the Enterprise Florida website here.

Enterprise Florida, Inc. (EFI) is a public-private partnership between Florida’s business and government leaders and is the principal economic development organization for Florida. EFI’s mission is to expand and diversify the state’s economy through job creation. In pursuit of its mission, EFI works closely with a statewide network of economic development partners and is funded both by the State of Florida and by private-sector businesses.

EFI’s activities have championed Florida as the premier location for business expansion and relocation, created a renewed interest both nationally and internationally in Florida as a top state for business, and resulted in a significant number of new jobs and capital investments.

Enterprise Florida recruits new business to the state, and works to retain and expand existing industry and business. EFI focuses its economic development efforts on a wide range of industry sectors, including aviation & aerospace, life sciences, information technology, defense & homeland security, clean energy, financial & professional services,manufacturing and beyond.

EFI is the state’s primary entity for trade and export development supporting more than 60,000 Florida exporting businesses. The organization also supports small and minority businesses through its capital programs. Another key aspect of EFI’s responsibilities is the marketing and promotion of Florida as a premier business destination.