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GreenPointe Homes Wins Laurel Award for Best Builder Website

April 2nd, 2015 · Leave a Comment

GreenPointe Homes received top honors at the Laurel Awards. The Florida-based homebuilder was presented the award for Best Website – Builder for the company’s website, www.GreenPointeHomes.com.

“We are thrilled to receive recognition for our company’s website,” said Marketing Director Gaynelle James. “GreenPointe Homes is dedicated to providing expertly crafted, spacious and stylish new homes in Florida communities. Our website is an ideal vehicle for conveying that message and delivering the most relevant information to homebuyers in an innovative, succinct and stylish way.”

The website promotes GreenPointe Homes’ market position as “The Best Way Home” and the company’s thoughtful approach to homebuilding. GreenPointe Homes worked closely with its advertising agency, Wallace and Company, to design a website that easily shares the company’s story through engaging copy, rich visuals, bright accent colors and user-friendly access to each of its new home communities.

The website’s “Our Neighborhoods” page is the gateway for visitors to explore all of GreenPointe Homes’ available communities in depth. By clicking on one of the community icons, visitors are taken to a community specific page where they can learn more about the location and surrounding area (complete with detailed maps), amenities, floor plans, site plan and more. Each of these community pages feature large photo galleries and a link to move-in ready showcase homes currently available in the community. Several of the pages also link to community-branded websites.

Presented by the Northeast Florida Builders Association and its Sales and Marketing Council, the annual Laurel Awards recognize sales, marketing and design excellence in the home building industry in Northeast Florida.

To tour GreenPointe Homes’ award-winning website, visit www.GreenPointeHomes.com.

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