Social media is changing the way of business. Social networks such as Facebook continue to expand the capabilities and reach for businesses to connect with consumers. One Jacksonville company, N-Play, is leading the way in making Facebook even more accessible and advantageous for real estate professionals and customers. They are doing this through their free Facebook application, the Real Estate Agent Directory (READ).

Real estate professionals are always looking for business tools to succeed in a competitive market. Traditional Web marketing such as agent websites, blogs, SEO and banner ads are becoming more expensive and less effective in today’s market. Similarly, home buyers and sellers are constantly on the lookout for convenient tools to assist in the critical decision-making processes of real estate transactions.  The Real Estate Agent Directory however can provide all the benefits for each.

The Directory connects home buyers and sellers with real estate professionals.In addition to finding local housing experts with READ, visitors can often search the local area for homes and rentals on the agents’ site without leaving Facebook. Considering that the average American spends 16 minutes per hour on Facebook, this kind of exposure can provide massive benefits for agents and potential customers alike.

For more information about Jacksonville’s own Real Estate Agent Directory, visit https://www.facebook.com/realestateagentdirectory.

Written by Josh Adjet, a guest blogger for WhatsUpJacksonville.com.