Palencia Realty LLC, the marketing and sales arm of Hines’ master-planned community of Palencia in St. Johns County, received two Laurel Awards for marketing excellence from the Northeast Florida Builders Association Sales and Marketing Council on Friday night.  The company received Laurel Awards for:

• Best Radio Commercial (Developer). The company won for spots that ran on area radio stations over a nine-month period in 2013, showcasing the Palencia lifestyle and featuring resident testimonials.
• Best Marketing Video (Developer). It also was recognized for a video of the community that featured aerial footage using innovative technology and illustrating the natural beauty of Palencia, as well as the wide array of amenities from golf to tennis and fitness.

Palencia received the honors during the annual Laurel Awards for 2013 at the Del Webb Anastasia Club in St. Johns County, where organizers handed out industry awards for best marketing campaigns, websites and ads as well as top-selling builder site agents, Realtors and mortgage brokers in Northeast Florida.

“We are honored to be recognized for the hard work our staff puts into showcasing the great product we offer at Palencia for people interested in a high-quality lifestyle,” said Naomi Lumley, sales manager. “It is especially meaningful that these awards come from our industry peers.”

Palencia received the awards for marketing excellence in a year in which sales improved significantly, the community opened a new section of premier home sites for sale and The Palencia Club – a 33,000-square-foot clubhouse – underwent significant renovations.