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Real Capital Solutions Launches elacora, National Homebuilding Company with Local Team on Board

September 5th, 2014 · Leave a Comment

Brian Paul, Lee Arsenault and Victoria Robbins

Real Capital Solutions Founder Marcel Arsenault has announced the launch of elacora, a new homebuilding company.

Under the leadership of Brian Paul, CEO of elacora, the company plans to invest $100 million into for-sale residential housing throughout the United States in 2014. The company is announcing its launch in Northeast Florida, where elacora is building at Madeira in St. Augustine and soon in The Plantation at Ponte Vedra Beach.

The local team includes Victoria Robbins of Victoria Robbins Realty, exclusive agent, and Lee Arsenault of New Leaf Homes, exclusive general contractor for elacora Northeast Florida. Paul selected Robbins and Lee Arsenault based on their success with properties including Old San Jose on the River in Jacksonville and Ocean’s Edge in Jacksonville Beach.

The launch of elacora allows RCS to utilize its vast real estate expertise to help fulfill an increasing demand for American housing. Marcel Arsenault sees home values growing 6-8% annually through 2017. He foresees that over the next three years, the industry will regain its footing, growing once again to over a million new homes constructed annually. Marcel Arsenault further predicts “housing will grow from 2013’s 600,000 new homes to 800,000 new homes in 2014 and about 1 million the year after – a growth in the 25-35% range.”

elacora was formed in the wake of the national housing downturn, which left seasoned industry experts sidelined from their profession. RCS was able to re-capitalize those experts and create a “dream team” of homebuilding professionals. RCS and Marcel Arsenault are banking on a long-term housing recovery, with plans to invest considerable dollars toward for-sale residential housing.

According to Paul, “elacora has created a great business environment for helping to capitalize and re-build the housing industry. A combination of in-house home building expertise, superior financial strength, commitment to the home building industry plus the local knowledge and expertise at the market level has given us a proven model for success.”

Currently elacora has new home divisions in the Northeast Florida, Los Angeles and Denver markets and will be announcing new markets over the next few months.

RCS, a nationally-focused investor of work-out and value-add properties, has a 30-year history of generating leading-edge performance in real estate, including commercial, apartment, condominium and homebuilding. RCS is currently managing over $1 billion in assets.

For more information on elacora homes, neighborhoods or markets, visit www.elacora.com.

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