The North Florida Chapter of the Public Relations Society of America (PRSA) recently honored 14 organizations and individuals for excellence in public relations.  The PRism Awards a presented in two divisions: program awards, which honor the best public relations programs of the year, and individual awards, which recognize industry leaders.

THE PLAYERS Championship and Clockwork Marketing Services were honored to receive an Award of Excellence in the Community Relations category for THE PLAYERS’ community outreach efforts during the 2011 tournament. THE PLAYERS Championship, under the leadership of new Executive Director Matt Rapp, led a team that made the 2011 tournament an integral part of the fabric of Northeast Florida, building strong bonds throughout the region. THE PLAYERS collaborated with Clockwork Marketing to engage the local community and implement the comprehensive community relations program. Important new relationships were developed with community groups, youth organizations, schools, charities, media and the business community. All areas of sales and attendance increased during the tournament, creating millions of dollars in charitable donations for more than 200 organizations in the region.

More information and tickets for the 2012 tournament are available at www.PGATOUR.COM/theplayers.