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TrailMark and GreyHawk Honored at Laurel Awards

February 11th, 2019 · Leave a Comment

From left, Construction Manager Gregg Kern, Marketing Director Gaynelle James, Senior Development Manager Liam O’Reilly and North Florida Regional President Mike Taylor

GreenPointe Communities, LLC, was recently honored by the Northeast Florida Builders Association’s Sales and Marketing Council with seven Laurel Awards honoring TrailMark, a nature-first community located just 20 minutes from Jacksonville in northern St. Johns County, and GreyHawk, a new recreation-rich community in Northeast Clay County.

GreenPointe received six awards for TrailMark including best community welcome center, best community website, best consumer promotional event, best overall advertising campaign, best digital marketing campaign and best print ad campaign. The company also received a best logo award for GreyHawk.

“We are honored to receive recognition for successfully communicating the exceptional settings and competitive differences at our communities of TrailMark and GreyHawk,” said GreenPointe Communities Marketing Director Gaynelle James. “GreenPointe Communities is esteemed for creating communities that offer a sustainable lifestyle and environment where people want to live. We appreciate the accolades from our industry peers and we hope it will encourage everyone to visit our communities and learn more about these unique communities.”

At TrailMark, life is about experiences, connections and enjoying nature. These moments capture the magic of life at TrailMark, a thoughtfully planned neighborhood with parks, trails and a full amenities center to help residents find those special places where moments are savored and memories are made naturally.

GreenPointe worked with the design team of ELM and Ansana Interiors for the 4,400-square-foot outdoor-inspired Welcome and Information Center. The center is the first stop where neighborhood visitors are introduced to the community, tour the amenities complex and get an in-depth overview of builder team. Highlighting TrailMark’s unique hallmark location and its quintessential Northeast Florida natural elements, the center promotes interaction between visitors and neighbors while showcasing opportunities to live life connected – with nature and with the community.

From the domain name, to imagery selection and verbiage, each aspect of TrailMark’s website was carefully assembled to reflect the brand essence of discovery. Through varied, uncluttered methods of navigation, each click of the mouse leads the viewer through gateways of discovering the community and Northeast Florida. The website, www.TrailMarkLiving.com, demonstrates the masterful blend of nature with everyday living, elevating the dream of home ownership in ways never imagined.

TrailMark’s SummerPalooza promotional event showcased the community’s family and recreation-first lifestyle. TrailMark welcomed everyone to join residents, builders and local merchants for a day of family fun and celebration. More than 1,500 attendees enjoyed live music, a farmer’s market, a chainsaw carver demonstration, a bungee ride, human hamster ball game, 70-foot obstacle course, inflatables, face painting, food trucks, model home tours and giveaways. The event increased community awareness, generated hundreds of leads for the builders and provided a great way to kick off summer for everyone who joined the fun.

Homebuyers are seeking neighborhoods with parks, trails and green spaces that deliver walkable, livable communities. A place where residents can live surrounded by natural beauty, enjoy nature-first amenities and generous recreational facilities. The advertising conveys the community’s quality of life moments and environment in images, inspiring engagement and interest to savor what life has to offer at TrailMark.

GreyHawk’s distinctive logo is simple, memorable and timeless, and it complements the community’s natural setting. Room to Soar reflects the essence of the GreyHawk, where families can ascend to a new level of living and spread their wings in this new master-planned community near Branan Field Wildlife Area. With a target market of upward bound families with kids, the logo easily invokes feelings of renewal, active outdoor family recreation and the perfect place to find your perch.

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