The Jacksonville Swag Store is the official place to support local initiatives and purchase official City of Jacksonville gear.

The store features exclusive merchandise with the City of Jacksonville’s Rex while supporting projects like Mayor Donna Deegan’s River City Readers literacy initiative and the I Dig Jax infrastructure improvements campaign.

Locally inspired and designed by local artists, the merchandise reflects the vibrant community and creativity of Jacksonville. Every purchase helps strengthen the community. To shop, click here.