Clarkson Pools, the family-owned commercial and residential Jacksonville pool builder, is excited to unveil a major rebranding initiative as it gears up to celebrate its 35th anniversary in 2025.

Formerly known as “Pools by John Clarkson”, the company embraced a dynamic new identity with a name change to “Clarkson Pools” along with a modernized logo to ultimately reflect a commitment to innovation and excellence. This total brand refresh also included an updated website, new collateral, and a corporate office & design center expansion.

The updates work to underscore the company’s enduring commitment to customer service, quality, and innovation in pool construction and outdoor living in Northeast Florida for over three-and-a-half decades. Clarkson Pools has been family owned and operated for 35-years and will remain so as it moves forward under the new Clarkson Pools name. The company will be holding a celebration for employees in late 2024, followed by a full year of events and special promotions for customers and vendors throughout 2025.

“We are extremely proud of our legacy as one of Jacksonville’s most innovative and trusted pool construction companies for 35 years”, said Jordan Clarkson, President of Clarkson Pools. “We are also excited about the next chapter of our journey, having evolved over that time into a full-service outdoor living provider. We want to use all of 2025 as a way to express our deep appreciation for our thousands of customers, vendors, and associates while also showcasing them all of the incredible ways we have continued to grow.”