Community Hospice & Palliative Care was named the National Aging Media Network’s Aspect Marketing Award winner.
The award was bestowed upon Community Hospice & Palliative Care in the “Social Media Campaigns” category, recognizing the innovative and impactful Memorable Moment campaign that revolutionized the Hospice & Palliative Care industry.
With multiple submissions in the categories of Home Health & Home Care, Hospice & Palliative Care, Senior Housing & Senior Living, Skilled Nursing, and Behavioral Health, the scope of creativity was broader than ever before. The program was judged by a team of individuals from across the care continuum with expertise in sales, marketing, and public relations. Entries were evaluated based on creativity, style, impact, quality, goals, and results. Each industry/category received first, second, and third place decisions, classified by entries submitted among either vendors or providers.
The Community Hospice & Palliative Care marketing & communications team worked to develop a brand strategy for this social media campaign that consisted of photography, video production, social media, internal communication, and public relations.