Online personal finance company SoFi will open its Southeast Operations Center in Jacksonville at the start of 2020. The Jacksonville City Council unanimously approved the economic development agreement as Project Quail earlier this month.

SoFi, which is actively recruiting in the area, plans to hire at least 300 employees by the end of 2021 at the Jacksonville location. The company will focus initial hiring on Operations functions including member relations, loan review, quality assurance and fraud prevention to support their full suite of product offerings including student loans, personal loans, home loans, investing tools and cash management accounts.

SoFi, which already has over 1,400 employees, headquartered in San Francisco, has offices in Montana, Utah, New York, Delaware, Virginia, and California.

This announcement culminates the series of three financial technology (FinTech) projects approved by or introduced to the City Council this summer, totaling 1,000 jobs. Approved as Project Liberty in June, SS&C Technologies agreed to grow its local workforce by 198. Legislation to approve Project Sharp, a 500-job headquarter project, was introduced to the City Council this month.