The Northeast Florida Builders Association (NEFBA) Sales and Marketing Council (SMC) honored the area’s finest in marketing and sales at its 2011 Laurel Awards. The Laurel Awards is an annual event that recognizes the best in sales and marketing in the homebuilding industry in the Northeast Florida. The winners of the 2011 Parade of Homes in all categories are as follows:

Architectural Design:

• Best Architectural Design $310,000 – $325,000: Drees Homes for the Bartram in Forest Hammock
• Best Architectural Design $350,000 – $375,000: Lennar Homes for the Jasmine with Bonus at Willowcove in Nocatee
• Best Architectural Design $475,000 – $525,000: ICI Homes for the Venticello in Palermo
• Best Architectural Design $525,000 – $550,000: ICI Homes for the Versaille in Palencia
• Best Architectural Design $800,000 and Above: ICI Homes for the Plantation II in Magnolia Preserve
• Best Landscape Design: KB Home

Marketing:

• Best Billboard for a Developer/Community: Montello Agency for the Drive Nocatee
• Best Green Brochure for Builder/Community: ICI Homes
• Best Brochure for Associate: Montello Agency
• Best Design Center: ICI Homes
• Best Direct Mail Piece: ICI Homes
• Best Logo for an Associate: Chandler Designs by the Montello Agency
• Best Logo for a Builder: The Montello Agency for Dream Finder Homes
• Best Print Ad Under 1/2 Page: Ocean’s Edge
• Best Print Ad Over 1/2 Page: Mattamy Homes
• Best Publication – Consumer: Florida Homebuyer Jacksonville by Homebuyer Media
• Best Publicatoin – Industry: Realty Builder Connection by Bailey Publishing
• Best Radio Commercial – Developer/Community: Ocean’s Edge
• Best Website – Developer: Ocean’s Edge for www.oceansedgeliving.com
• Best Website – Associate: Clockwork Marketing for www.clockworkmarketing.com
• Best Sales Office – Under 800 Square Feet: Mattamy Homes

Interior Design:

• Best Interior Merchandising – Amenity Center: Sisler Johnston Interior Design for Leeward Manor at Fleet Landing
• Best Interior Merchandising $200,000 – $215,000: Chandler Designs for the Brio at Yellow Bluff
• Best Interior Merchandising $215,000 – $245,000: Chandler Designs for the St. John at Eagle Landing
• Best Interior Merchandising $250,000 – $285,000: Chandler Designs for the Aurora at Samara Lakes
• Best Interior Merchandising $290,000 – $310,000: Chander Designs for the Augustine III at Johns Creek II
• Best Interior Merchandising $310,000 – $330,000: Chandler Designs for the Lancaster at Cedar Bay
• Best Interior Merchandising $340,000 – $360,000: Chandler Designs for the Rosebury at Old Sebastian Point
• Best Interior Merchandising $360,000 – $390,000: Chandler Designs for the Kaila at Greenleaf Village in Nocatee
• Best Interior Merchandising $500,000 and Above: Sisler Johnston Interior Design for the Sydney at The Colony in Greenbriar

Green Design:

• Best Green Homes:  ICI for the Palermo
• Best Green Office Over 800 Square Feet: Sisler Johnston Interior Design
• Best Green Promotion: KB Home

Individual Awards:

• Dick Baker Award: Charlie Clark
• Developer of the Year: The PARC Group
• Golden Service Award: CornerStone Homes
• Lender of the Year: Diana Dilallo with PrimeLending
• Marketing Director of the Year: Walter Hawkins with Lennar Homes
• Realtor of the Year:  Judy Hicks with Re/Max Coastal Real Estate
• Robin Challberg Rookie Sales Person of the Year: Chris Pena with Pulte Homes
• Sales Manager of the Year: Michael Carlo with Lennar Homes
• Site Agent of the Year: Samuel Schneider with Lennar Homes
• Site Agent of the Year – Partnership/Team: Teresa Santos and Jason Brooks with Lennar Homes
• Grand Award: Lennar Homes

More information about NEFBA SMC is available at www.nefba.com. Congratulations Laurel Award winners!