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The Pineapple Corporation Gearing Up for a Strong 2012

December 28th, 2011 · Leave a Comment

The Pineapple Corporation, one of Northeast Florida’s premier custom homebuilders, is predicting a strong 2012 for the company. Along with high-end luxury custom homes, Pineapple also delivers a personalized product and buying experience for homebuyers through its semi-custom homes division. With little to no modification required architecture, standard features well beyond the norm and efficient and menu-driven custom options, Pineapple has redefined high-end homes at reasonable prices.

“Our forecasting for the upcoming year reflects resurgence in buyer interest for new homes as people recognize that prices and interest rates are as good as they will get,” said President Spencer T. Calvert. “Buyers looking to purchase homes are more likely to be motivated and qualified, and to make decisions based on the fundamentals of real estate investing as opposed to buyers of years past.”

Originally founded in 2000, Pineapple’s initial strategic plan was to establish a reputation for building a signature line of luxury custom homes of exceptional quality and value. Well into the second stage of its strategic plan, Pineapple has leveraged its credibility and reputation associated with the signature line of luxury custom homes into the more affordable, semi‐custom market segment. The Pineapple Corporation’s management team possesses the experience and skills required to manage a land development and homebuilding company. Individual and collective talents of the management group, including superior technical, financial and practical experience, allow Pineapple to deal with all aspects of the business.

To date, Pineapple has successfully delivered more than 130 homes representing in excess of $130 million in gross revenue. For more information about The Pineapple Corporation, call (904) 223-7024 or visit www.thepineapplecorp.com.

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