THE PLAYERS Red Coats, the volunteer leadership for the tournament, once again hit the road for what has become a Giving Back Month tradition: the Red Coat Ride Out.

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THE PLAYERS Championship announces a total of $6.5 million was generated for local charities from the 2012 tournament, eclipsing last year’s record-breaking total of $5.9 million.

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THE PLAYERS Championship announces a new partnership with Daily’s to promote its Family Plan for THE PLAYERS 2012. Starting today, fans can purchase THE PLAYERS Family Plan at 26 Northeast Florida Daily’s convenience stores for $89, a savings of $40. The Family Plan includes two adult grounds tickets, unlimited youth tickets and a $20 concessions credit.

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THE PLAYERS Championship completed a busy month of activities yesterday highlighting its support of more than 200 local charitable organizations. THE PLAYERS generated a record $5.9 million for area charities in 2011, and yesterday’s Red Coat Ride Out to Gilbert Middle School and Sanctuary on 8th Street highlights the support THE PLAYERS provides to educational and youth-related causes.

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THE PLAYERS Championship today announced a major commitment to two local colleges – University of North Florida and Florida State College at Jacksonville – expanding its current partnership by creating a $500,000 scholarship endowment at each school over the next five years. By the completion of the new and enhanced endowments, these funds will become the largest scholarship in the Jacksonville area.

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THE PLAYERS Championship announced today that Kevin English, a fourth-generation Floridian and active member of the First Coast community, is the newly appointed “Blue Coat” for annual tournament.

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