THE PLAYERS is more than a golf tournament and a showcase of elite golf and a world-class facility. THE PLAYERS week is filled with activities that highlight the “good side of sports,” most notably, a commitment to honoring the men and women who serve in the U.S. Military.

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The Birdies for the Brave Patriots’ Outpost officially opened at 11 a.m. yesterday on Military Appreciation Day.

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The City of Jacksonville will provide shuttles from downtown-area hotels to TPC Sawgrass for THE PLAYERS, Thursday through Sunday of tournament week.

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Hundreds of VIPs, sponsors, vendors, employees, charities and friends of THE PLAYERS gathered Tuesday night at the TPC Sawgrass Clubhouse for THE PLAYERS Community Celebration.

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THE PLAYERS Championship on Tuesday was full of families who gathered for the PwC First Tee Challenge – a replica of the famed 17th Hole where First Tee participants participated in a competition by taking shots at the Island Green.

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The sun came out and things were in full swing on Tuesday at THE PLAYERS Championship as fans and their families gathered to beat the crowd and attend the 1st annual “Pens, Pics and Players” Day. Tuesday, being the best day to snap a photo and score an autograph of favorite players before the start of competition, was full of fans doing just that.

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Capitalizing on a successful (and sold out) Executive Women’s Day in 2011 and 2012, THE PLAYERS hosted 250 women business leaders and decision makers for an expanded Executive Women’s Day at the TPC Sawgrass Clubhouse. Executive Women’s Day is part of the overall Women’s Initiative of the PGA TOUR.

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On Sunday evening, The Youth Crisis Center (YCC) invited the community to celebrate the kick-off to this year’s much-anticipated THE PLAYERS Championship Mexican-style. Senors and Senoritas gathered at the Cinco de Mayo-themed fundraiser, Margaritas and Chips, at Stadium Village at THE PLAYERS Championship for an evening of food, fun and contests.

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The PGA TOUR and Birdies for the Brave partnered with Operation Shower to host a group baby shower for 30 military moms-to-be and new moms whose husbands are deployed members of the U.S. Navy and U.S. Coast Guard.

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THE PLAYERS Championship welcomed active duty, Reserve, retired military, veterans, and military spouses to TPC Sawgrass today to participate in its second-annual job fair, in partnership with the Jacksonville Military Veterans Coalition. The Military Job Fair was a free event open to veterans and, for the first time, military spouses seeking employment, as well as more information on local educational institutions with veterans’ programs, career counseling and resume-writing assistance.

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